What’s in a name

“Gradually, the logo was transformed from an ostentatious affection to an active fashion accessory. Most significantly, the logo itself was growing in size, ballooning from a three-quarter-inch emblem into a chest-sized marque.” Naomi Klein in her book No Logo (1999) Before ready-to-wear became standard practice, made-to-measure was a common choice when it came to getting a…