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Chinese Company Moves to Trademark ‘Yeezy’ after Kanye West’s Paperwork Lapses

Kanye West at Milk Studios on June 28, 2016 in Hollywood, California. adidas and Kanye West announce the future of their partnership: adidas + KANYE WEST *The name “Yeezy” may soon refer to more than just Kanye West’s clothing brand. A Chinese clothing company has filed to legally trademark the phrase “Yeezy Boost” after the Yeezy…